Guide to start a soft drink business

Table of content

  • How To Become A Soft Drink Distributor?
  • Cold Drink Distributorship
  • Top-Selling Brands
  • Marketing Strategies For The Beverage Industry
  • How to Start a Soft Drink Business
  • 7 Steps to Start a Soft Drink Manufacturing Business

How To Become A Soft Drink Distributor?

A cold drink, often known as a soft drink, is a beverage that typically includes sugar, carbonated water, and artificial or natural flavoring. High-fructose corn syrup, fruit juice, or sugar substitutes can all be used as sweeteners. Additionally, caffeine, synthetic colors, preservatives, and other substances may be included in cold beverages.

Cold beverage sales increase in stores as the temperature rises. One of the most popular products is cold drinks. Every day, every major cold drink manufacturer provides billions of servings of its goods. You can become one of their sellers if you wish to create a retail business, which will allow you to sell these products at your place of business.

In India, people enjoy cold drinks as a way to cool off after a hot and strenuous day. With new products being introduced every year, the cold drink industry is continually changing and expanding at a breakneck pace. Any celebration, whether it be an anniversary, a birthday, or a party, calls for a cold beverage, get your party at Delhi Deli Cafe and make your day more special.

Cold Drink Distributorship

Convenience stores, restaurants, movie theaters, special soft drink outlets, etc. frequently sell cold beverages. Offering clients the brand and flavors they desire is the secret to a successful cold drink retail business. Along with the traditional carbonated soft drinks, several merchants are experimenting with beverages with added energy, enhanced waters, or iced teas. In order to satisfy consumer demand, you, as a merchant of cold drinks, must provide a wider selection of soft drink choices. Energy drinks and sports drinks, for example, have seen remarkable development.

Read More: How To Start An Ice Cream Business In India 

Top-Selling Brands

Thumbs Up, Pepsi, and Coca-Cola are the three most widely consumed cold beverage brands in India. Mountain Dew, Sprite, and the lemon-flavored Limca are among the best-selling beverages. Brands with orange essence, like Fanta and Mirinda, are at the lower end of the spectrum.

soft drinks

Marketing Strategies For The Beverage Industry

It is true that having something that tastes nice and that people will love is one of the essential elements to success in this cutthroat and highly competitive industry. However, there is a lot more work required in sustaining success and reaching the target market for your product. Even if you are a skilled and qualified chef and are aware that there is a market for your food and drink concepts, it doesn’t guarantee that your enterprise will be successful right away or at all. To make room in this crowded market for your new drink, you must test various marketing techniques and choose the one that works best for your brand and product.

Delhi Deli Cafe will highlight effective food and beverage industry marketing techniques in the following article that will help you develop a strong and loyal client base for your beverage and boost sales and profitability.

Product Packaging

Although there is no true order to these stages, if there were, product packaging would still rank toward the top as one of the most crucial steps. Yes, the flavor of your beverage is ultimately what matters the most, but if you’re trying to attract new customers who haven’t tried it before, they’ll likely base their choice on the packaging. You should therefore pay special attention to the following characteristics of the product packaging:

  • How your beverage product is presented, including the color and design
  • The way your brand emblem is presented and how it is designed

Keep in mind that you want something eye-catching that will cause your target audience and potential buyers to choose your goods above the competition.

Brand Positioning

This is another item that, as we mentioned before, might have easily topped our list. You must work hard to create a solid brand image and then position it so that it occupies a permanent space in customers’ minds if you want to make the most of your potential to reach as many clients as you can. Consider the following:

  • Have you determined who your target market is and where your clients are?
  • Have you used enough of the required resources to guarantee that clients are aware your product even exists?
  • Are you concentrating on a specific area of the industry or are you generally aiming for the entire market?

You need to understand your brand, who it is built for, who it will appeal to, and what customers like and are interested in if you want to make any meaningful moves in the market. The foundation of beverage marketing is this.

Make The Most Of Your Unique Selling Point

You need to be aware that when you’re seeking to attract investors for your beverage business, the one thing people are searching for above all else is your product’s or brand’s unique selling proposition. Customers will be interested in this as well. This distinguishes your product from other similar drinks available on the market. You can pick out any wildly popular brand in the food and beverage sector and determine what makes it unique. You want customers to use your items in this way.

Social Media Marketing

Making the most of social media marketing is crucial, and it would be dumb not to discuss this in our guide on efficient marketing tactics for your drinks product. It is such an effective and straightforward approach to interact with both current and new customers. They may become immediately invested in your brand’s narrative as a result. You need to go where people are if you want to successfully reach your target market, and nowadays, the majority of customers have smartphones, internet access, and accounts on one or more social media sites. Instagram is without a doubt the most popular platform when it comes to the food and beverage sector.

Users adore clicking on pictures of delicious food and beverages. In addition to giving your followers and potential customers the chance to try your items when you post on Instagram, if customers have used them or enjoy how they appear, they are more inclined to share the pictures, tag their friends, and spread the word about them. Therefore, when handled properly, social media may be a means of enjoying some hassle-free promotion.


For companies and brands working in practically every area, blogging and even vlogging are crucial. This marketing strategy can be used in the food and beverage sector by creating and posting a blog on your official company or brand website. An article, information, news, price updates, or all of the above, can be included in this material. You may also use it to give your customers a platform to discuss anything related to your company. In addition to words, you may also employ other types of content elements. Consumers that receive information in many ways have grown increasingly receptive to media like video and audio podcasts.

For instance, if you’re about to remodel your packaging, you might ask your customers to vote and comment on the concepts. In addition to giving you useful information, this increases consumer interest in your brand. As part of your social media marketing plans, the next step is to publish the information there in order to increase exposure and get even better results. As a result, anytime you publish a new blog article, you can advertise it and share it on Twitter, Facebook, Instagram, or any other platform you use, making sure that your followers are aware of it and may even click the link to visit your site.

Email Marketing

Email marketing is frequently overlooked in favor of more cutting-edge marketing strategies like those stated above, such as the use of social media and influencers. It is still useful, especially in the food and beverage sector where you can use it to collect email addresses and contact information from both current and potential clients. Once you have a list, a world of interesting opportunities become available. Using that list, you can then direct your blogging and social media marketing efforts toward the people on your email list. Existing clients are more likely to open and read your emails because they have already expressed interest in your company and products.

Additionally, you may send them additional emails explaining upcoming new items, exclusive offers and discounts, events, and anything else you want to let them know about that will keep them updated about advancements at your business.

Seasonal Deals And Special Offers

In keeping with the previous point, presenting discounts and special offers on your products is another excellent marketing tactic. Everyone enjoys feeling as though they are receiving a good deal, especially when it comes to their preferred food and drink manufacturers. If you have a particular version of your product that is appropriate for certain occasions, you may time your offerings to coincide with various times of the year and seasonal events to generate the most interest. This can be applied either in addition to or instead of the next marketing tactic.

Partner With Other Successful Brands

Partnering with or associating with established companies that already have a sizable consumer base is another simple strategy to increase customer loyalty to your goods. Consider the partnership between McDonald’s and Coca-Cola as a prime illustration of this. You don’t even have to go to such extremes; all you have to do is incorporate their logo or brand in your marketing campaigns.

How to Start Soft Drink Business

Sales of soft drinks have increased steadily during the last few decades. The majority of advancements in the soft drink sector typically pertain to the product itself, the packaging, or the machinery.

The energy needed to convey the light packing is reduced, and all that is left over after usage is a single, little, flat piece of film, which can be disposed of in the trash.

Soft drink pouches are similar to fashion accessories, thus the product’s appearance and design must still be authoritative. The secret is to provide brand value through the packaging.

7 Steps to Start a Soft Drink Manufacturing Business

1. Discover the Various Soft Drinks

All ages of individuals enjoy cold beverages a lot. They are offered in hotels, eateries, and canteens. Cold drinks typically come in a variety of packages. Pouches, tetra packs, glass bottles, and cans make up the majority of the widely used packaging. These can be purchased as juice-based soft drinks or as aerated soft drinks. Sugar, carbonated water, and fruit concentrate make up the juice base. The pouches for soft drinks are designed for both children and busy, active people because they don’t call for a straw.

2. Discover the Potential of the Local Soft Drink Market

The largest soft drink manufacturer in India is Pepsico. The market for soft drinks in India may maintain its “strong growth trajectory,” according to the business, as yearly per-capita bottle consumption is anticipated to increase significantly. These are a few of the causes cited for this growth prediction. In addition to ongoing improvements in product packaging and sizing, these include the expanding middle class, increased affordability, urbanization, and rural electrification.

India is the second-largest exporter of soft drinks in the world. It has also constructed bottling facilities in New York, Kuwait, Oman, the United Arab Emirates, Malaysia, Sharjah, and other locations. The consumption has grown by 17% annually and offers fantastic opportunities for an entrepreneur.

3. Make a business project plan for the production of soft drinks.

The most crucial component of this business is creating a full-proof business strategy. You must first undertake market research for that. Recognize the market’s needs. then choose the precise product you wish to manufacture. Determine the initial budget. You must calculate both fixed and operating costs. For the product, have a marketing and distribution strategy.

4. How Much Does It Cost to Open a Soft Drink Manufacturing Plant?

Depending on the production capacity, the cost of an automated carbonated soft drink plant with 1 pair of machines will range from Rs. 20 lacs to Rs. 50 lacs. With a semi-automatic machine, the price will drop to roughly 10-15 lacs.

You also need to invest in land, inventory, labor costs, legal fees, and three months’ worth of working capital. Starting a soft drink manufacturing facility in India will require a total investment of between Rs 30 lacs and Rs 1 crore.

5. Raw Materials for the Production of Soft Drinks

The precise type of product you intend to make will determine the amount of raw materials needed. Water, sugars, tastes, acids, colors, and preservatives are a few of the primary constituents.

6. Register Your Company & Get Licenses

It is recommended to register your firm with the ROC if you want to launch a manufacturing operation that complies with the law. Various company structures are available depending on the size of the organization and the available resources. Ownership, LLP, Partnership, OPC, or a Private Limited Company are the available possibilities.

You also need to apply for a GSTIN Number and a factory license. Starting a manufacturing business in India today requires GST Registration.

7. Flowchart for the Production of Soft Drinks

Generally speaking, there are two techniques to make soft drinks. Premix and post-mix techniques are these. In the premix method, all the materials and water must be combined in a container or mixing tank. You must add the water along with the other ingredients when using the post-mix method. 

Labeling and bottling are the last two tasks. You must include the name of the business, registration number, production date, MRP, and the type of preservative you employ on the label. Finding the ingredients; Combining the raw materials; Water Mixing, Labeling, Bottling, and Final Packing.

We, Delhi Deli Cafe are sure that this comprehensive information will be helpful to you as you begin your own soft drink manufacturing business.